I want to bookend yesterday and today with the same reminder – perfection doesn’t exist.  Move through what we are doing with ease and grace and know that we’ll have an opportunity to make it tighter, cleaner, and more focused.

Brainstorm written copy and photos for a landing page for those keywords that you selected yesterday.

The goal is to have a landing page for each of the keywords you plan to dominate. That is the page where you visitors will land when they click on your relevant link. From there you are SMACK in the middle of the conversation they are having in their head – and instantly gain trust with them for not wasting their time and for offering them what they are looking for!

We aren’t looking to create perfect copy today – just have fun with this right now.

Additional Extra Credit – Mind Map out some titles of articles (web pages) and before you know it you can create a 3 or 5 part series.  “Seven Corporate Party Ideas for a Smashingly Grand Event in Atlanta, Georgia” is an example of something that uses a keyword from Coryon’s example, and adds value to a local search.

You might want to have your landing page’s content be a video and the transcript for that video could be on the page (this will feed the Google Spiders all kinds of tasty (relevant) candy).

Friday is coming tomorrow!